A US-based, global diversified telecom services provider wanted to launch OTT streaming services in South Asia

The client had limited understanding of the size and projected growth of the South Asian market, content preferences, global and local competition, market regulations, supporting network infrastructure, and more importantly the levers of success required for a robust market entry strategy

OPPiDEA adopted a three-tiered approach for helping the client

Powered with OPPiDEA’s custom-made insights, the client was able to successfully launch its OTT offerings in three countries across South Asia in 18 months and further enter two additional countries in the next six months

OPPiDEA brought to light that while the required infrastructure was lacking in a few countries, the client could partner with other players as an alternative route to market

Leveraging OPPiDEA’s point of view in these markets, the client now intends to launch original content in South Asia by the end of 2023