Flexing innovative capabilities or a transformational operating model, new digital-native entrants are disrupting markets and capturing share of wallet. Throughout technology, telecom, retail, healthcare, financial services, and logistics—and even in traditional industries such as manufacturing, energy, and utilities—we are witnessing a growing number of companies using a unique combination of physical and digital assets for competitive advantage.

“Born in the digital” companies, whose business platforms involve search engines, e-commerce, and digital wallets, are leveraging access to customer data, creating new business models, and causing market disruption. A deep understanding of your competitive landscape is key to mapping future success.

OPPiDEA’s proprietary competitive intelligence (CI) framework uses a targeted and methodical approach to identify where your products and services fit within the new competitive landscape and how they match up to offerings from emerging competitors. Use these insights to better position your offerings and secure a larger share of wallet.

OPPiDEA’s Competitive Intelligence framework:

Goes beyond traditional competitive research

Identifies six critical areas of competitive intelligence impact

Develops a razor-sharp view of the market

Puts you at the center of competitive analysis

Provides actionable CI insights that help you win in the marketplace

OPPiDEA’s Six Impact Areas for Competitive Intelligence

Impact Area 1

Financial viability assessment

Assess key income, balance sheet, and cash flow statement metrics and ratios

Augment analysis with OPPiDEA’s bespoke financial performance database

Evaluate performance and identify trends

Impact Area 2

Go-to-market radar

Research competition’s go-to-market (GTM) strategy

Evaluate the competition’s target customer, use of technology, and marketing priorities

Benchmark the competition on customer experiences, digital journey, and key issues such as ESG

Map and analyze your GTM strategy against the competition

Impact Area 3

Geographic navigator

Develop insights on competitive movement in a region or country you want to enter or expand

Analyze the competition’s expansion strategies and investment priorities

Evaluate the ability of competitors to navigate political, economic, social, technology, legal and regulatory, and environmental (PESTLE) opportunities

Review your competitive position in a geography

Impact Area 4

M&A due diligence

Build insights on strategic and bolt-on acquisitions, mergers, divestments, or spin-off deals

Better understand rationale, facts, and unique M&A details

Identify deals that reflect a shift in industry or technology adoption

Leverage insights from OPPiDEA’s deal tracking database to develop deeper insights

Impact Area 5

Investor viewpoint

Create a collective view of analysts, market observers, and investor communities

Track and analyze the competition’s market capitalization, stock performance, and analyst observations over time

Understand how the competition is leveraging the view of the street to build investor value

Impact Area 6

Human capital indicator

Understand the competition’s ability to attract and develop the right talent and capabilities

Leverage talent insights to develop human capital strategies and strategic hiring plans

Comprehensive and actionable competitive intelligence

Create an informed, differentiated roadmap for success

Disrupting events such as a financial crisis or a global pandemic trigger unprecedented headwind. This turns the competitive landscape into possibilities for quick pivots, divestments, and acquisitions as businesses explore new avenues to recover growth, converting challenges into opportunities.

More than 80% of boardroom decisions are driven by what the competitors are likely to do tomorrow.