Sudip brings close to 20 years of research and analytics, marketing and entrepreneurial experience to his role as CEO and Chief Analyst at OPPiDEA. Sudip leads an experienced, energetic and dynamic Analyst team that fuels the company’s provocative insights to help business leaders achieve their mission-critical priorities today and build the successful organizations of tomorrow.

Sudip has deep expertise in driving Insights-led ABM Programs within the B2B space. He has focused much of his time working closely with Sales & Marketing Leaders in growing share of wallet from their key accounts and has supported the ABM efforts of leading global organizations. Sudip has extensive experience of working with clients in the Technology, Telecom, Professional Services, Healthcare, Financial Services, and Manufacturing sectors across geographies ranging from North America, Europe, UK, Southeast Asia, the Middle-East, to India.

Sudip loves to dedicate some of his time to guest lectures at various universities and colleges. Sudip believes ‘leadership’ is about enabling a collection of people to do something more than is just the sum of those peoples’ efforts. His passion is learning, which drives him at work and his hobbies. He is a keen sports enthusiast and loves travelling across the world.