Product managers are constantly trying to deliver differentiated
products, exploit new technologies, and rapidly adjust strategies in
response to dynamic market conditions. The job is both operational and
strategic—working to position, innovate, and deliver a compelling
product portfolio.
While it is critical to create an effective product strategy and
corresponding roadmap, many product managers struggle to align their
product strategy with the overall business. At OPPiDEA, we help
connect the dots between product and business strategy.
Uncover important product trends, opportunity areas, roadmaps, and win themes
Benchmark product features, user acceptance, analyst reports, and market accreditations against key competitors
Track, visualize, and analyze real-time engagement and behavioral data to optimize the customer journey
Synthesize product intelligence insights into battlecards that present a crisp view of competitive differentiators and value drivers
At OPPiDEA, we realize that a thorough product assessment is more than an off-the-shelf market or business strategy report. It requires building a deep and unbiased view of the product, layered with compelling insights on the trends, drivers, and challenges that influence product adoption. OPPiDEA helps you weave together market dynamics, technology adoption, and other factors into a cohesive assessment that influences product decisions from the boardroom to field marketing.
Identify market trends and key competitors by geography
Understand key opportunities and white space areas that offer high potential
Create product roadmaps that align with and support the product strategy
Develop and execute an audience-specific marketing communication plan
Almost everywhere you look, products are turning “smart” by connecting with data monitoring devices and integrating components such as machine learning and artificial intelligence. These digital advancements are generating a treasure trove of user data (aka: Big Data), which when gleaned effectively, highlight critical insights on product usage and user preferences. OPPiDEA uses sophisticated product analytics capabilities to help you aggregate, analyze, and optimize important product information to generate valuable insights.
Monitor, evaluate, and visualize real-time product engagement and behavioral data to optimize the product lifecycle journey
Build insight-backed product use cases and value drivers for product innovation and development
Make data-driven decisions and design captivating product experiences
Use insights to optimize product campaigns and accelerate brand strategies
As a key part of the continuous product improvement lifecycle,
benchmarking measures and compares your product to the competition,
identifying opportunities.
At OPPiDEA, we take a tactical approach to benchmarking. We focus on
understanding the feature-specific aspects that differentiate your
products from the competition, so you can overcome objections and
better position your product throughout the sales cycle.
Better understand how you are performing relative to the competition
Explore performance gaps and identify improvement areas
Compare internal performance of your own product lines and business units
Standardize processes and metrics across the organization
Instill an accountability-based culture
Establish a continuous improvement mindset
OPPiDEA’s product battlecards synthesize and condense rigorous research and in-depth product benchmarking data into concise, visually engaging documents. Battlecards present executive-level competitive differentiators and value drivers, helping your sales teams navigate potentially difficult, deal-breaking product feature discussions.
Distill and communicate your competitive benchmarking results
Drive effective sales enablement program with compelling pointers
Establish credibility by knowing how your product compares to the competition
