OPPiDEA generates original opinions (aka: thought leadership) using our diverse data sources, rigorous research, and proprietary insights, allowing us to identify tomorrow’s business disrupters and market trends today.
We consolidate and analyze observations to discover unique market perspectives, then write crisp, executive-ready reports that help position your company as a thought leader.
We help further develop new marketplace ideas or concepts to energize your customer engagement.
Our research finds the next, high profile business trend, topic, or disruption—before it explodes in the marketplace—and provides compelling thought leadership and point of view perspectives.
Challenge the status quo and risk-proof boardroom decisions with our relevant and compelling though leadership topics.
Content-rich and insight-deep papers that provide a topical assessment, relevant use case scenarios, and timely leadership recommendations.
Crisp, actionable, and visually engaging articles that highlight an emerging theme, potential disruption, or market trend.
Original research opinions on high-profile topics.
Annual summaries of observations and predictions for key sectors and countries.
Audio and videos that capture an erudite discussion between our research specialists and industry leaders, subject matter experts, or executives.
We identify, prioritize, and make accessible thought leadership topics that will most readily translate to customized client and account-level Intelligence.
From its start as a corporate social responsibility (CSR) line item, ESG is now a top strategic priority in many companies, shaping how companies respond to megatrends such as climate change, resource scarcity, and population growth. For example, companies wanting to reduce their carbon footprint have largely focused on the emissions from plant, property, machinery, and infrastructure. Common initiatives include adopting virtual conference and collaboration tools to replace in-person meetings, as well as replacing physical equipment with virtual cloud-based solutions such as software-as-a-service (SaaS), infrastructure-as-a-service (IaaS), and platform-as-a-service (PasS) solutions.
Digitalization has forever changed the customer experience. With minimal effort, customers can be more informed and have more options to review than ever before. This means companies must constantly improve their level of customer experience and engagement to stay competitive. We find that companies that leverage their customer community in new ways, for example, analyzing and monetizing customer data, can build a competitive customer engagement advantage.
